Former UFC Women's Bantamweight Champion Ronda Rousey has teamed up with Reebok to star in a new ad campaign, #PerfectNever, shot by director Anthony Mandler.

Rousey commented 'There are a lot of unrealistic standards being put on everyone. I think it's good to have examples out there who say "You know what, not everyone is always going to like you, but life will go on, you'll be OK and you can still love yourself"'.